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Entrepreneurial Marketing: Lessons From Wharton's Pioneering MBA Course
Publisher: King Fahd Complex
SKU: DADAX0471382442
ISBN : 9780471382447
Condition : New
SKU: DADAX0471382442
ISBN : 9780471382447
Condition : New
Price:
$42.07
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Entrepreneurial Marketing: Lessons from Wharton's Pioneering MBA Course
The first and only guide to a subject of vital interest to every entrepreneur
Written by an author team that brings together the expertise of two leading Wharton academics and an entrepreneurial superstar, Entrepreneurial Marketing arms entrepreneurs with cutting-edge marketing approaches-including the latest Web-based segmentation and positioning techniques-that will provide their new ventures with solid foundations on which to build, grow, and thrive. The first book devoted exclusively to marketing strategies for new entrepreneurial ventures Covers cutting-edge strategies for finding, exploiting, and even creating powerful niche marketing opportunities for new ventures on the Internet
Specifications of Entrepreneurial Marketing: Lessons from Wharton's Pioneering MBA Course
| GENERAL | |
|---|---|
| Author | Leonard M. Lodish, Howard Lee Morgan, Amy Kallianpur |
| Binding | Hardcover |
| Language | English |
| Edition | 1 |
| ISBN-10 | 0471382442 |
| ISBN-13 | 9780471382447 |
| Publisher | John Wiley & Sons |
| Number Of Pages | 288 |
| Publication Date | 2001-02-15 |
| DIMENSIONS | |
|---|---|
| Height | 9.09 inch. |
| Length | 6.26 inch. |
| Width | 0.99 inch. |
| Weight | 1.24 pounds. |
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